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Academic
: The SituationistImplicit Associations - Podcast
By The Situationist Staff
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From the Science Podcast: Robert Frederick interviews Bertram Gawronski on how automatic mental associations predict future choices.
“Bertram Gawronski and colleagues report that they could predict the decision of 70% of those who indicated they were undecided about a controversial political issue. The prediction was based on testing people’s automatic mental associations, or how quickly [...]
Full post as published by The Situationist on January 21, 2009 (boomark / email).
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