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International Law

: Lightbulb IP blog

Commercialisation and Advertising Contracts in Paris

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The brilliant French film comedy actor, Jacques Tati (http://en.wikipedia.org/wiki/Jacques_Tati) (1907-1982), made a career out of man versus machine films (http://www.imdb.com/name/nm0004244/). They involved fish out of water stories with the fish (him) trying to come to terms with very modern technology. In Tati's first major feature, Jour de fete (1949), he plays a rural postman. All is dandy in life when the Tati postman delivers the post using his bicycle. But when new disruptive technology comes to town, he finds himself competing against a postal van. Now life becomes all about the speed of delivery. Peddling madly the Tati postman's constant motivational refrain to himself is Rapidito, rapidito! The Tati postman would gleam with a smile today at the return of bicycles to Paris. This is a commercialisation (ip/defining-commercialisation-2.html) story, how a problem for some is a business opportunity for others.

Full post as published by Lightbulb IP blog on January 14, 2009 (boomark / email).