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7 reasons why lawyers using Twitter need a blog

By Kevin OKeefe

Twitter's been a game changer in lawyer networking, branding, and client development. But that doesn't mean lawyers using Twitter can forgo a blog. You still need a blog. Here's seven reasons: Twitter, despite a meteoric rise in popularity (mirroring blog growth of 4 or 5 years ago) is not used by enough people. As a lawyer you need to reach your target audience, no matter how small your niche may be. Your target audience of clients, prospective clients, and their influencers is on the net and using Google all day long. A blog gets you in front of them while Twitter only gets you in front of a slice of your target audience.There's only so much you can say in 140 characters. Sharing what you see and offering your insight and commentary in a dinner conversation tone is the essence of a good blog post...continue to full post

Full post as published by Real Lawyers : Have Blogs on January 08, 2009 (boomark / email).