Legal Marketing & PR

Successful Law Firm Blogs Have Personality

By Amy Derby

#1 Mistake of Law Firm Blogs: Reporting Just the Facts

Folks can find the facts anyplace on the web. Chances are, if they’ve landed on a law firm blog, they’re looking for more than what has already been reported by the Associated Press. As is true anyplace in the blogosphere, people come to your blog to find you.

What do you think of what the Associated Press said? What is the media missing altogether?

You’re a lawyer, not a news reporter.

You don’t have to be unbiased. In fact, appearing as though you are unbiased will likely make potential clients who land there wonder, “Why would I want this guy representing me? He can’t even make a case on his own blog.”

Who are you? What do you stand for?

The attention span of the average web browser is brief. Anyone who stumbles onto your blog needs to be able to immediately get a feel for who you are and what you’re all about. Every single post you write should reflect your unique perspective and make folks want to further get to know you. After all, clients don’t want to hire a stranger; they want to hire someone they know, who they feel is on their side.

Are you putting yourself into your blog posts? Have you reaped positive results for doing so?

Full post as published by Law Firm Blogger on October 26, 2008 (boomark / email).