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For Everything Else There's AMEXMasterCard Card

By Les Weinstein, Michael Young, John Leo Wagner, Eric van Ginkel, and Victoria Pynchon

pimg width="107" vspace="5" hspace="5" height="70" border="5" align="left" alt="" src="http://www.ipadrblog.com/uploads/image/MC_logo.jpg" /From a href="http://www.likelihoodofconfusion.com/?p=1742"Likelihood of Confusion/a -- a emmust read /emabout the foolish-ness-esses of applying too much knee-jerk law to the business of business./p blockquote pemA reader writes to New York Times Qamp;A guy Stuart Elliot with a question thatrsquo;s on a lot minds:nbsp; /ema href="http://www.nytimes.com/2008/12/15/business/media/15adnewsletter2.html?_r=1" target="_blank"emWhatrsquo;s with this ldquo;Mastercard cardrdquo; stuff/em/aem you hear on the commercials?nbsp; There are, evidently, two answers, the second of which was LIKELIHOOD OF CONFUSIONreg;rsquo;s guess and the first of which ishellip; well, here, read it for yourself:/em/p pemldquo;Essentially, many times itrsquo;s because wersquo;re driving consumers to use their physical payment card,rdquo; says Jon Schwartz, a spokesman for MasterCard Worldwide in Purchase, N.Y., ldquo;so we must distinguish between our brand and the MasterCard-branded credit or debit cards that consumers utilize to make purchases.rdquo;/em/p pemYou must, eh?nbsp; Well, in this humble marketing-and-branding-savvy-law-bloggerrsquo;s opinion, yoursquo;re not.nbsp; We can barely follow what yoursquo;re talking about, and thatrsquo;s because what yoursquo;re talking about, Jon mdash; can we call you Jon?, thanks mdash; is incoherent.nbsp;/em/p /blockquote pYou must read it all.nbsp; Now.nbsp; a href="http://www.likelihoodofconfusion.com/?p=1742"Here/a./p pAh.nbsp; Sanity.nbsp; I feel all restored and reasonable again.nbsp; Thanks Ron! (a href="http://twitter.com/RonColeman"@RonColeman/a)/pimg src="http://feeds.lexblog.com/~r/TheIpAdrBlog/~4/487782624" height="1" width="1"/

Full post as published by IP ADR Blog on December 17, 2008 (boomark / email).