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Legal Research

: lo-fi librarian

Product Placement

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'If all you knew about computers was what you saw in movies and television, you'd be convinced that Apple Macintosh held about 97 percent computer market share instead of less than 3 percent. Apple has achieved this visibility because of its aggressive product placement program with the entertainment industry'Robert Scobleand Shel Israel in Naked Conversations. I [...]

Full post as published by lo-fi librarian on January 17, 2007 (boomark / email).

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