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International Law
: Lightbulb IP blogWhat do Australians love to wear the most?
ADVERTISEMENTS
Australians buy a lot of swimwear, underwear and shorts. They
have a passion for them.
This came to mind in recent intellectual property and
business development project work for a client with a swimwear brand with growing
export potential.
What explains this Australian passion? Moreover, what explains Australia's success in the commercialisation of this type of apparel? The answer tells us a lot about the importance of national brand perceptions and national market size.Full post as published by Lightbulb IP blog on December 10, 2008 (boomark / email).
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