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China: Why PR And The Government Matter.

By Dan Harris and Steve Dickinson

In its post "More Sympathy for Microsoft," China Hearsay, very starkly does an excellent job highlighting why businesses should not/cannot ignore public relations and the Chinese government when making their key decisions. The post is on how Microsoft is getting so much heat from its decision to momentarily black out computer screens of those using counterfeit Microsoft software and how that tactic would almost certainly have gone better had Microsoft secured prior government approval before engaging it. The article also implicitly argues that Microsoft should have gone to greater lengths in explaining itself to China's public.

Full post as published by China Law Blog on November 23, 2008 (boomark / email).