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: Legal Pad | LA

Trademark protection by Intel-ligent design?

By Richard Binder

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According to a spokesman, Intel files about five to 10 trademark infringement suits a year to protect a brand often valued at $31 billion. But with 15 lawsuits this year against companies that run the gamut from a telecom service to a two-person travel agency, has Intel taken its trademark violation vigilance too far? Barry Hood, who has to change the name of his one-man electrician's company from Intellectric to something else after getting on Intel's radar, probably thinks so. Are companies completely unrelated to microprocessors really diluting a brand by having "intel" in their names?  Read the Recorder article here and ponder the possibility of attorneys having to specialize in "erudite property."

Full post as published by Legal Pad | LA on November 14, 2008 (boomark / email).

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