Practice Management

The Recession: Don't compete on price--especially now.

By Dan Hull

No matter how your firm bills--hourly, "value", flat or a combination--don't lower the price for your firm's services, especially for new clients or to attract work. Don't lower rates, don't change anything. If a client comes to your firm for price, it will leave your firm for price. Special mental health tip: if a new client demands a "discount", it is likely both unsophisticated and a pain in the ass; so refer it to that firm down the street you just never liked.

Full post as published by What About Clients? on October 15, 2008 (boomark / email).