Home -> Law Blog Directory -> Legal Marketing & PR Blogs -> Real Lawyers : Have Blogs

Legal Marketing & PR

: Real Lawyers : Have Blogs

Top 10 blog mistakes by law firms and law firm marketing professionals

By Kevin OKeefe

A chief marketing officer for a large law firm back East asked me today for a quick top 10 mistakes law firms make when it comes to law blogs. As with writing a letter, I didn't have time to write a short one so I wrote a long list. Launch blog without longstanding first hand experience blogging or support from someone who doesUnlike websites, your audience will find your blog right awayMark Twain: ?Better to keep your mouth shut and be thought a fool than to open it and remove all doubt.?Can easily embarrass firm without knowing itLargest law firms in country have down so on repeated basisMultiple ways to do soNot understanding difference between blog and websiteBlogs allow one to enter into a conversation with thought leadersBlogs are a networking toolBlogs are not just an easy to use web publishing platformTech team does not regularly work with blogs in professional platformBlog software is supported by eclectic fragmented development communitySoftware regularly needs enhancements/plug-ins developed by people familiar with blog softwareBlog design doesn?t incorporate components customarily expected by consumers of blog contentSophisticated audience consumes content:75% of reporters use blogs and RSS to locate experts and get insight on storiesExecutives and in-house counselSubject of blog lacks focusBlog design doesn?t include proper navigation for:CategoriesPromotional copyNo understanding how blogs are marketedMuch different than traditional PR and marketingTraditional marketing & PR may negatively impact blog?s perceptionEntering into conversation is keyUse of social media, including LinkedIn, and online news sites is keyFailure to understand RSS and news readersHow content is being consumed by your target audienceHow you use RSS feeds to identify existing thought leaders and leading discussion topicsNo search engine optimizationLaw firms traditionally do poor job on SEONo reason to publish if cannot be foundNo law firm department/personnel staying up to speed on latest developments to provide ongoing training & support So when going it alone on a law blog where your butt and the reputation of your law firm is on the line ask yourself one question...continue to full post

Full post as published by Real Lawyers : Have Blogs on October 02, 2008 (boomark / email).