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International Law

: David Jacobson's External Insights

Sway: The Irresistible Pull of Irrational Behavior

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Sway: The Irresistible Pull of Irrational Behavior has been getting good reviews.

An age-old question that small business owners face all the time is, ?Why do intelligent people make stupid choices?? Sway: The Irresistible Pull of Irrational Behavior examines the reasons for such behavior and provides the ways people can avoid dumb decisions. Here is an interview by Guy Kawasaki with one of the book?s authors, Ori Brafman.

Full post as published by David Jacobson's External Insights on September 26, 2008 (boomark / email).

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