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SUN MEDIA SYSTEMS, INC., Plaintiff v. KDSM, LLC and Sinclair Broadcast Group, Inc., Defendants

A direct mail advertiser, which conducted advertising campaigns for television broadcasters, filed suit against broadcasters, alleging copyright infringement, breach of contract, and misappropriation of trade secrets. Broadcasters filed motion for summary judgment. Holdings: The District Court, Robert W. Pratt, Chief Judge, held that: (1) advertiser's method for laying out mailers did not constitute a trade secret; (2) even if advertiser's method of laying out mailers was a trade secret, advertiser did not establish misappropriation of trade secrets claim; and (3) even if advertiser's proprietary method for laying out direct mailers was subject to copyright protection, broadcasters did not infringe advertiser's copyright. Motion granted.

Full post as published by The Trade Secrets Vault on September 20, 2008 (boomark / email).