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Law firms should learn to love social network sites

By Kevin OKeefe

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Stole that subject line from, 'Learn to Love Social Network Sites,' Mary Braid's story in this morning's Sunday Times about how corporations benefit by helping collaboration and the spread of ideas through employees use of social networks. As Krishna De, a leading Irish branding strategist and my source for this post, points out, the article even cites the case of the international law firm of Allen & Overy who banned its staff from using Facebook only to be forced into an embarrassing u-turn after an avalanche of employee complaints. The law firm had to e-mail their people acknowledging the strong reaction and conceding that Facebook was used by many employees for business as well as social networking. The Allen & Overy network on Facebook had 700 members...continue to full post

Full post as published by Real Lawyers : Have Blogs on January 27, 2008 (boomark / email).

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