ADVERTISEMENT



Google       

Home -> Law Blog Directory -> Legal Writing Blogs -> Manage Your Writing

OR PHONE (866) 635-1838 for Bankruptcy Help, (866) 635-6190 for Divorce,
(866) 635-2689 for Personal Injury or (866) 635-9402 for Criminal Defense

Find a Local Lawyer

Bankruptcy (866) 635-1838
Divorce (866) 635-6190
Personal Injury (866) 635-2689
Criminal Defense (866) 635-9402

Bookmark

Legal Writing

: Manage Your Writing

This week: Repair--no, fix--your writing

ADVERTISEMENTS

In his book Selling the Invisible, Harry Beckwith writes:

The famous direct-mail writer John Caples once changed one word in an ad--substituting "fix" for "repair"--and increased the response to the ad 20 percent.

This week, as you revise, look for opportunities to do the same, replacing longer words with shorter, simpler ones. Who knows? Your positive responses may increase 20 percent

Full post as published by Manage Your Writing on September 01, 2008 (boomark / email).

Bloggers, promote your law blog by nominating your blog for inclusion in USLaw.com's Law Blog Directory and RSS Reader. Benefits described.
Lawsuits and Settlements

Employee Theft
Mother and daughter ordered to pay $1 million settlement for writing false paychecks.

Related Searches

























































































































US Law
#1 Online Legal Resource













Your Blog Subscriptions
Subscribe to blogs

10,000+ Law Job Listings
Lawyer . Police . Paralegal . Etc
Earn a law-related degree
Are you the author of this blog? Adding USLaw.com to your Blogroll increases relevance. You qualify to display a USLaw Network badge.
Suggest changes to this blog's description or nominate another for inclusion. Register for updates.


Practice Area
Zip Code:

Contact a Lawyer Now!






0.0133 secs (new cache)