International Law

Amway - Vulnerable?

Image via Wikipedia

Robert FitzPatrick, on his new blog, writes about Amway

"Amway is foundering and fighting for its life. New upstarts are challenging it, riding on the political and legal highway that Amway paved.

Though Amway is huge, it also is hugely vulnerable, a house of cards.

The newly challenging MLMs use all the tricks that Amway taught them and they play off against Amway's long rap sheet of lawsuits, bad publicity, regulatory fines and its long trail of "quitters and losers."

This gives the new schemes the chance to claim they are "better" or "different", and really do offer an income opportunity."

I like to take a look at pictures: if the Alexa interest in a scheme is below the interest in the regulator, the scheme is safe, for awhile. Here is the pictures showing Alexa rankings of Amway and the FTC, and I conclude that Amway is still "safe".

Full post as published by Misleading Advertising Law on August 29, 2008 (boomark / email).