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Upselling your blog readers : Charging for premium content and services

By Kevin OKeefe

I'm hearing from more and more lawyers who want to sell access to premium content through their blog. Whether by pay for play on a piece by piece basis or by subscription, the lawyers are looking for residual income to supplement earnings from their legal practice. I'm known as an 'information yearns to be free' guy across the net, but as I talk to more people who have had success selling access to content, I'm becoming more open to the idea. Especially when I visit with guys like Broc Romanek, a lawyer, who's one of editors at TheCorporateCounsel.net. Understand Broc's working with a company, with multiple people, and in a full time gig. In the case of some of the lawyers, there's some meat on the bone. They've been practicing law for years...continue to full post

Full post as published by Real Lawyers : Have Blogs on August 24, 2008 (boomark / email).