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Legal Marketing & PR

: Real Lawyers : Have Blogs

Traits you look for in a legal marketing strategic partner

By Kevin OKeefe

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An email from New York this morning to Kevin McKeown, also a lawyer and LexBlog's VP of Client Development, reminded me what lawyers are looking for in a legal marketing strategic partner. And Kevin is the first to remind each prospective client not to look at LexBlog as a vendor, but as a strategic partner. The email thanked Kevin for the time he took talking with them, and read in part, '...[Y]ou truly are an upstanding professional in a field where such traits are essential.' Full disclosure, the professional services firm decided to go in another direction than LexBlog in their communications strategy, but we made a friend and a business relationship, things that last a lifetime. Yesterday Mark Meranda, President of Smart Marketing which provides marketing for law firms and financial professionals, explained his company's dilemna when finding itself in competitive selling situations with FindLaw, a company owned by the huge Thompson Reuters conglomerate (2007 revenues: 12...continue to full post

Full post as published by Real Lawyers : Have Blogs on August 22, 2008 (boomark / email).