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Growing use of Internet search engines represents golden opportunity for law blogs

By Kevin OKeefe

Per survey results released by the Pew Internet & American Life Project earlier this month, American's use of search engines continues to increase. The percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one-half (49%). With this increase, the number of those using a search engine on a typical day is pulling ever closer to the 60% of internet users who use email, arguably the internet's all-time killer app, on a typical day. One reason for the increase in search use is the quality of information available on topic specific sites. People can find a site-specific search engine on "just about every content-rich website that is worth its salt...continue to full post

Full post as published by Real Lawyers : Have Blogs on August 18, 2008 (boomark / email).