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"Rise Up!" and be Queen or King for a Day : Badoo Makes it Possible for its Users to Announce "I am here"

By Andis Kaulins

One of the rising stars in social networking is the London-based website Badoo. As written at the Wikipedia, Badoo has a number of interesting features, with the outstanding one being its method of finance:

"Badoo is a multi-lingual, London based, social networking website....

Unlike other social networking services, Badoo does not incorporate advertising in any part of the site, thus a user's profile contains only user-generated content. It generates income through a "Rise Up" feature which allows users to pay to have their profile given more prominence on the site for a limited time. 20% of Badoo's 12.5 million users access this function once a month."

We find that to be an intriguing business model, which, it would seem to us, could also be used to sell goods and services online. We joined Badoo to try it out, but it seems to be very much directed at a much younger audience than yours truly.

Full post as published by LawPundit on August 15, 2008 (boomark / email).