Personal Injury Law

Do You Think The Food and Beverage Industry Can Self-Regulate Its $1.6 Billion Marketing Towards Children and Adolescents?

A report of the Federal Trade Commission, Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-Regulation, finds that 44 major food and beverage marketers spent $1.6 billion to promote their products to children under 12 and adolescents ages 12 to 17 in the United States in 2006. The report finds that food advertising to youth is dominated by integrated advertising campaigns that combine traditional media, such as television, with previously unmeasured forms of marketing, such as packaging, in-store advertising, sweepstakes, and Internet. These campaigns often involve cross-promotion with a new movie or popular television program.

Full post as published by Legal Blog on August 11, 2008 (boomark / email).