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USC Bests USC in TTAB 2(d) Confusion Bowl

The Trojans of USC (California) topped the Gamecocks of USC (South Carolina) in a Section 2(d) opposition proceeding involving their respective SC logos. The Board explicated its reasoning in an exhausting 93-page decision penned by Judge Charles Grendel. This posting will provide a highly-condensed version of the Board's duPont analysis and its discussion of the priority issues. University of Southern California v. The University of South Carolina, Opposition No. 91125615 (August 1, 2008) [not precedential].Carolina sought registration of the logo mark shown above for "clothing, namely, hats, baseball uniforms, T-shirts, and shorts." California relied on two registrations, one for the standard-character SC mark for various goods, including clothing, and the other for the logo shown on the left immediately below for various goods, also including clothing...continue to full post

Full post as published by The TTABlog on August 11, 2008 (boomark / email).