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Ghetto University?s Motto is Knowledge, Respect, and Diversity. From that concept came the mark KReD. On January 30, 2007, Sunshine filed an intent-to-use trademark application for the design mark KRED for various clothing items.

The heart of Kellogg?s Opposition is that because no color is claimed as a feature of the mark, the letter ?K? in the KRED logo is could be displayed in Red (as pictured above), and thus likely to be confused with Kellogg?s famous ?K? logo. Kellogg?s further argues that because ?of the jumbled appearance of the lettering and the likelihood that ?KRED? has no meaning to consumers, it could be understood by consumers as representing the phrase ?K RED,? which would trigger a connection with Kellogg and its famous ?Red K? equity.?

Kellogg?s maintains that that the use of the KRED mark in connection with goods that are directly competitive with or closely related to Kellogg?s goods [Ed. ? Kellogg?s does sell various clothing items displaying its famous logos here] is likely to cause consumers to be confused as to origin and sponsorship of Sunshine?s clothing goods or misled into believe that such goods are approved of by Kellogg?s. Kellogg?s also argues that the KRED mark is likely to dilute the distinctiveness of Kellogg?s famous K mark.

If Sunshine opts not to fight this opposition and wants to choose an alternative slogan, what would Kellogg's think about ?Ghetto University. It?s GUR-R-REAT!?

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