Consumer Law

Call for Papers on Marketing and Public Policy

By Jeff Sovern

The 2009 Marketing & Public Policy Conference (MPPC), to be held in Washington, DC on May 28-30, 2009, brings together academics, marketing practitioners, government officials, consumer representatives, legal professionals and other interested parties to discuss current issues and research pertaining to public policy issues in marketing. Part of the conference will examine advances and possible regresses on significant policy issues over time (e.g., regulatory actions and the consumer environment) and emerging topics for the future.
 
The conference co-chairs seek submissions of abstracts, completed research papers, and special session proposals that address significant and emerging issues at the intersection of public policy and marketing.  General conference information is available at: http://business.nd.edu/MPPC2009/

Potential conference topics include disclosures in advertising and marketing communications, consumer vulnerability in the marketplace, international public policy issues, misleading or deceptive advertising, Internet consumer protection, privacy, and information sharing, marketing to children, nutrition information provision and use, regulatory issues in pharmaceutical marketing, public health and healthcare, competition and antitrust issues, intellectual property rights, social marketing initiatives, effectiveness of consumer education programs, unintended consequences of public policies and marketing practices, legal issues in marketing, not-for-profit marketing concerns and issues, consumer product safety, behavioral economics, what is new for policy makers?, the role of information in financial decisions, target marketing:  good or bad?, risk communication ? new ideas on presenting risk metrics to consumers, First Amendment and paid political speech, and anti-trust marketing issues. Overall, papers addressing any topic related to policy issues associated with marketing will be welcomed for consideration.  Submissions for competitive papers, special sessions, and working papers/extended abstracts must be received no later than Friday, November 14, 2008.   Please direct correspondence to: mppc2009@nd.edu.
 

Full post as published by CL&P Blog on August 07, 2008 (boomark / email).