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Intellectual Property Law

: IP Spotlight

The Strongest Brand in Sports

By Jim Singer

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As both a Pittsburgh Steelers fan and an IP attorney, I especially enjoyed the recent reports of a new consumer survey, the 2007 Turnkey Team Brand Index, that compares the relative strengths of various professional sports brands in their home markets.    (more…)

Full post as published by IP Spotlight on November 08, 2007 (boomark / email).

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