Practice Management

Bombarding the client.

By Dan Hull

Chapter K of Jay Foonberg's book, How To Get and Keep Good Clients says that you should bombard the client with everything written concerning your firm or the client's matters. While Foonberg talks about "bombarding the client with paper" with an emphasis on keeping good clients (i.e., marketing indirectly), I always think of his Chapter K in terms of client files.

Full post as published by What About Clients? on July 28, 2008 (boomark / email).