Litigation

The "Bangalore Torpedo" From Tulsa

By John Darer

It's a bit early for our monthly structured settlement industry traffic survey, but in a preview Robert Risk deserves mention for re-engineering his website and achieving a massive traffic increase.

Risk appears to be going international with a remarkable 48.4% of his site's web traffic being from India (according to Alexa) and 51.6% from other countries.

The top structured settlement industry websites, from a traffic standpoint, get most of their traffic from the United States. A Recent report showed shows that Structured Settlements 4Real gets 86.4% of its traffic from the United States while S2KM gets 99.6% from the United States (Settlement Channel is not measured by Alexa)

Risk teaches us a lesson which is to consider your audience. Alot of traffic may be good for your ego, but if you have a lot of traffic from users who essentially cannot use your services you may not be achieving your marketing objective.

Full post as published by Structured Settlements 4Real on July 22, 2008 (boomark / email).