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Legal Marketing & PR

: Real Lawyers : Have Blogs

Blogging : Cost effective legal publishing

By Kevin OKeefe

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Blog pioneer Dave Winer, who's always viewed computers as a publishing tool, sees blogging as the leading edge in publishing in the first decade of this century.   And Dave cites Clay Shirky, a consultant and teacher on the social and economic effects of Internet technologies, as to what blogging as meant to cost of publishing. Forget about blogs and bloggers and blogging and focus on this -- the cost and difficulty of publishing absolutely anything, by anyone, into a global medium, just got a whole lot lower. And the effects of that increased pool of potential producers is going to be vast. Whether you're Thomson West publishing legal treatises, ALM publishing legal periodicals, a law firm publishing newsletters, or a law professor publishing law review articles, you ought to be looking at blogging as a very cost effective means of publishing...continue to full post

Full post as published by Real Lawyers : Have Blogs on July 19, 2008 (boomark / email).

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