Legal Research

Wall Street Journal Ad Campaign for Librarians

As president of SLA I am pretty excited about this partnership:

One of the great events at the annual SLA conference in Seattle was to see the full page advertisements in the Wall Street Journal promoting the value of information professionals. One smaller ad ran before the conference and the for four days in a row they ran in the WSJ at full page size. Another has been seen after the conference.

This unprecedented campaign which will continue through 2010 is the result of the fine relationship between SLA and Dow Jones (owners of the Wall Street Journal, Dow Jones Company (which includes the Factiva brand).

Here is the full text of the ad:

The right people, information and decisions

Behind every good business decision is an information professional.

The competitive advantages you bring to the table are superior management strategies and decision-making capabilities. Both originate from information that?s been gathered, organized and shared throughout your enterprise by people called information professionals.

The relevant, high-quality business information you need to take action doesn?t turn up all by itself. Whether internally or externally produced, it?s the lifeblood of people who work for you: librarians, knowledge managers, chief information officers, Web developers, information brokers and researchers.

The Special Libraries Association, with support from Dow Jones Factiva, is behind your most profitable decisions. To learn how an SLA information professional can benefit your organization, visit www.sla.org today.

For a PDF suitable for posting on your library's bulletin board or intranet:

http://www.sla.org/PDFs/WSJ-SLAad.pdf

If it's in the WSJ, then it must be true! Watch for more from this campaign over the next couple of years.

Stephen

Full post as published by Stephen's Lighthouse on July 08, 2008 (boomark / email).