Litigation

Is there a benefit to advertise in a mediocre publication and associate your goodwill with mediocrity?

After 5 months on the scene, DealFlow Media Structured Settlements Wire FINALLY has its first advertiser in The Society of Settlement Planners (SSP). Curious as to why a professional association seeking to gain credibility in the marketplace would advertise in a publication known in the structured settlement industry for inaccuracies, shoddy research and devoting two stories to a You Tube posted video of a "pillow fight" from a trashed advertisement for a factoring company that never aired, I contacted Greg Maxwell, JD, CFP, President of the SSP, for comment.

Maxwell said that while a number of SSP members expressed reservations about DealFlow Media, after a roundtable discussion the SSP decided that it would subscribe to DealFlow Media's  Structured Settlements Report for its membership and that the packaged banner ads might give the SSP some exposure to people that they weren't exposed to already. In a case of trying to make a good "fifth impression" Jim Patrick, the DealFlow Media advertising sales director, apparently addressed the SSP concerns by saying DealFlow Media intended to improve their reporting. Will Jim Patrick make good or was that just sales hype?

For previous Structured Settlements 4Real commentary on the Deal Flow media reporting click here

It should be noted that a number of DealFlow Media reports were corrected subsequent to our posts of criticism.