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Metaphors We Die By

George Lakoff is a Linguistics professor at Berkeley who just wrote a book called "The Political Mind," which suggests that Republicans have been tricking voters with language and that Democrats need to trick the voters better.

The NYT has a good review:

To dismiss his politics as a brain defect would do him no more justice than he?s done voters. His proposal to re-engineer our heads is neither democratic nor scientifically warranted. It defies public accountability, the very principle he purports to serve. It also underestimates our intelligence.

Booyah.

Full post as published by Expressio Unius on July 07, 2008 (boomark / email).