Academic

FLDS.com

By Gordon Smith, Christine, Hurt, Vic Fleischer, Fred Tung, Lisa Fairfax, David Zaring

I just read Tyler Cowen's post on the Long Tail ("The Long Tail hypothesis is basically true, just don't sell to the Long Tail alone"), when I stumbled across this site ...

According to the Salt Lake Tribune:

Launched initially to provide Texas authorities with clothing for FLDS children in custody, the online store now is aimed at helping their mothers earn a living.

The venture, which has already drawn queries from throughout the U.S., is banking on interest in modest clothes, curiosity and charity to be a success.

They have a growth strategy:

And more enterprising efforts are in the works: The group plans to launch a site offering FLDS-made crafts in coming weeks. It will feature CDs of members like Jessop singing songs for children, children's books written and illustrated by FLDS members and cookie and recipe books.

Cute kids. But don't expect an IPO.

Full post as published by Conglomerate on July 03, 2008 (boomark / email).