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Trademark Law

: Las Vegas Trademark Attorney

IP Today article highlights splits of authority in sponsored link trademark infringement cases

By Ryan Gile

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Intellectual Property Today published an article entitled ?Multiple Splits of Authority Point Out the Need to Think Strategically in Sponsored Link and Other Internet Advertising Cases? which provides a nice summary of the confused state of court cases that have dealt with claims of trademark infringement by trademark owners against competitors who have purchased a trademark as a search engine keyword to trigger a ?sponsored link? advertisement.

Full post as published by Las Vegas Trademark Attorney on July 02, 2008 (boomark / email).

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