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Intellectual Property Law

: Guiding Rights Blog

Five Key Questions About IP Help Increase Market Value and Improve Bottom Line Results

By Mark VB Partridge

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Intellectual assets are critical to business success in today's global market.

If you are a CEO, CFO, GC or other business leader, asking questions about these assets will help you to bring added value to your company.

Failure to consider these issues yields adverse business consequences, including unrealized value, unnecessary expense and legal risk.

Routine attention to intellectual asset management can avoid these consequences, yet many businesses miss this opportunity simply for lack of knowledge and attention. . . .

Read the full article by Mark Partridge at EzineArticles.com.

Learn more about the importance of IP protection to your business ...

Full post as published by Guiding Rights Blog on June 04, 2007 (boomark / email).

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