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Intellectual Property Law

: IP Democracy

Google Discovers the Power of Vertical Integration

By Cynthia Brumfield

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(Back again after an inadvertent blogging break...) In a move that may go down in the media history books, Google will become an original programming content syndicator come September when it distributes content produced by "Family Guy's" Seth MacFarlane using its AdSense system. Google will place ad-embedded two-minute clips from a new initiative called "Seth MacFarlane?s Cavalcade of Cartoon Comedy" on thousands of relevant (young, male) web sites. Google calls its new distribution mechanis read more

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Full post as published by IP Democracy on June 30, 2008 (boomark / email).

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