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International Law

: China Law Blog

Piss Off China To Please Europe

By Dan Harris and Steve Dickinson

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Blogging for China asks a great question in its post, "Is Fiat Too Clever?" The question posed is whether Fiat used Richard Gere (of acting and T1b*t fame) in its ad to garner publicity and EU love? All seems very plausible to me, except might not Fiat's apology itself engender EU anger? What do you think? Fiat's Gere ad, marketing genius or just plain stupid?

Full post as published by China Law Blog on June 27, 2008 (boomark / email).

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