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We're too scared to let our lawyers blog

By Kevin OKeefe

I hear that routinely from law firms, from the largest in the world to 3 and 4 person law firms. But as Liz Strauss, an expert in corporate online communications and communities, asks 'is the blog the problem?' A blog, though a relative unknown, is just a tool. Look at the real issue that's scaring you. Look to the people. Isn?t the issue one of trust and control? The employer is concerned about what employees might write on the blog. We let employees talk to customers daily ? answering email, answering phone call, answering questions at exhibits, and answering letters at the office. We trust what they write on behalf of our company. We once worried in the same way about the telephone and email. Still today any of those customer conversations could be shared internationally or in a court of law...continue to full post

Full post as published by Real Lawyers : Have Blogs on June 25, 2008 (boomark / email).