Litigation

LifeLock is watching me!

By Tracy Coenen

The people at LifeLock are on a serious mission to keep the company’s critics quiet. They even called me this week in an effort to “educate me” on the virtues of LifeLock so that I’d quit criticizing them publicly.

So imagine my surprise today at being notified that I had someone new “watching” me on Twitter. (To those who don’t know about Twitter, think of it as a mini-blog to which people can subscribe to see your updates.)

My new watcher was named Ben Rabicoff, and it only took me a few seconds to find out why: He’s the “online marketing manager” for LifeLock. (See profile information from LinkedIn below.)

The more LifeLock tries to keep critics quiet, the more I feel like my criticisms of the company are on point. They’ve offered no actual information that refutes the claims I’ve made: that their services aren’t worth the money, that the service isn’t effective at preventing identity theft, and that their guarantee is worthless.

All LifeLock has done is say I don’t know what I’m talking about. Sounds like a tactic used by MLMs… just say that the critics are wrong, ignorant, or biased against the company.

Here’s my bias: The services aren’t worth the money and the guarantee is really just a promise that they won’t help you. So I think I’ll just keep researching LifeLock and keep getting the word out about how ineffective the services.

Full post as published by The FRAUDfiles Blog on June 21, 2008 (boomark / email).