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Blog versus email as a communication tool

By Kevin OKeefe

I get deluged with emails sent to me for my information, but that require no response. So I couldn't help but notice what Scott Niesen, Director of Marketing at Attensa, had to say in a presentation at Enterprise 2.0, about drawing a distinction between 'what you need to know' and 'what you need to respond to.' As paraphrased by Doug Cornelius, who attended Niesen's session: A blog is a communication tool. It is well suited to what you need to know. Email is better for information that has a need to respond. Take a look at you email flow and think about how much of this you need to react to. Most of it is just information you need to know. But by the information being pushed into email, my inbox is acting as my content management system...continue to full post

Full post as published by Real Lawyers : Have Blogs on June 16, 2008 (boomark / email).