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Academic

: The Situationist

The Unseen Behavioral Influence of Company Logos

By The Situationist Staff

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Situationist contributor Grainne Fitzsimons and her research on the effects of popular company logos on human behavior are the subject of an interesting article by Joseph Brean of the National Post. We excerpt portions of his article below. * * * The personality of corporate brands, such as the creativity of Apple or the honesty of [...]

Full post as published by The Situationist on June 02, 2008 (boomark / email).

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