Litigation

Debunking United First Financial myths and deceptions

By Tracy Coenen

“The UFF program is the ONLY program on the market with these exact features and benefits.”

Of course it is. If it could be compared to anything else, consumers would quickly see that it’s not all it’s cracked up to be. It needs to be some secret, special, super-duper, can’t get it anywhere else program or no one will pay the outrageous fee of $3,500 for it.

“We have a 97.6% retention rate.”

Retention rate? United First Financial has a one-time fee. What is there to retain? Once someone has flushed their $3,500 down the toilet with UFF, of course they’re going to keep using it. They can’t justify not using it. But citing a “retention rate” is completely misleading. You’re trying to make it seem like a recurring service like an insurance policy, for which a consumer re-ups monthly, quarterly, or yearly. There is nothing to retain with UFF.

“You’re only criticizing United First Financial because we’re selling this service. Dave Ramsey sells a program too! (And he’s probably criticizing UFF because he wants consumers to buy his program!)”

Dave Ramsey is one of the most knowledgeable experts in the field of credit management. He offers sensible, real world solutions. He sells very low cost solutions, and they are worth more than their weight in gold. He has no reason to bash another product in the hopes that consumers will buy his instead. He doesn’t need to. The value is there with his products and he sells plenty of them with or without other programs to “bash.”

“United First Financial was featured in articles in Broker Banker Magazine, Personal Real Estate Investor Magazine, and Mortgage Planner Magazine!”

Yes, these magazines write fluff pieces that serve as good marketing material on companies such as UFF. They don’t write critical articles about programs like the Money Merge Account. That’s not their purpose. Pushers of MLM products like the UFF program use articles like this as credibility-builders. They really mean nothing at all.

Full post as published by The FRAUDfiles Blog on May 30, 2008 (boomark / email).