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: Structured Settlements 4Real

Jealous "Cash Now Pusher" Bogarting JG Wentworth's Trademark?

By John Darer

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Is Woodbridge Investments' Bob Shapiro a "factoring industry" voyeur? I say that because for some reason it seems that his long telescope is trained on JG Wentworth. Is is it out of jealousy, or something more sinister? Read on and draw your own conclusions.

On this web page Download woodbridge_jealous_jgwentworth_wtf.pdf Woodbridge appears to have designed the content of its web page to rank for the term "JG Wentworth" and implies that there is a connection between the two companies. Certainly does a poor job of hiding the obsession.

Now check the source code for the web page Download woodbridge_meta_tags_5302008_entitled_jgwentworth1marked.pdf Not only is the title of the page "JG Wentworth1", but the meta tags include the names of factoring industry "who's who".

In my Woodbridge have shown themselves to be slimers. Since entering the factoring space "cash now pusher" Woodbridge has pulled out every trick it can to induce tort victims to part with long term financial security, including offering plasma tvs, luxury cars, video games, spam comments on other blogs and more.

Now the company has the chutzpah and lack of business ethics to repeatedly use another's trademark on its own web page.

Professor Eric Goldman of the High Tech Law Institute at Santa Clara University, provided a detailed analysis of another intra factoring industry case J.G. Wentworth SSC Ltd v. Settlement Funding LLC, No. 06-0597 (E.D. Pa. Jan. 4, 2007) in a January 5, 2007 posting on his Technology and Marketing Law Blog. He states:

if keyword-triggered ad copy doesn't display the plaintiff's trademarks, plaintiff loses
if search results don't display the plaintiff's trademarks even though the trademarks were included in the keyword meta tags, plaintiff loses

Given the following search result

Download google_search_results_jg_wentworth_5302008.pdf

Given the registration of the mark "JG Wentworth"

Download J.G. Wentworth Trademark Registration USPTO record 5-30-2008.pdf

and given the above cited web pages and meta tags, I wonder what Professor Goldman would opine now?

Will JG Wentworth will have more luck protecting its trademark than it did against Settlement Funding (Peachtree) in 2007?

Read Black Horse and The Peachy Tree January 14, 2007

Full post as published by Structured Settlements 4Real on May 30, 2008 (boomark / email).