Consumer Law

A Business Week article says that Dove may be on the hot-seat with consumers for a recent leak about it's "Real Beauty" campaign. According to advertisement airbrush artist Pascal Dangin, the women in Dove's "Real Beauty" ads go through extensive retouching before being publicized. Dangin's profile in the May 12, 2008 New Yorker quotes him as saying, "Do you know how much retouching was on that?" and proceeds to detail the process. This could reflect poorly on the "Real Beauty" campaign's creator, Ogilvy & Mather, who went to great lengths to tout the movement via videos on its website critically revealing society's distorted view of women by showing a model being extensively made-over and digitally retouched.