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Business endurance depends mostly on you

What is the secret of enduring greatness for a company? Jim Collins has an answer. Collins is a prominent writer on business management (http://money.cnn.com/2008/04/18/news/companies/enduring_greatness.fortune/index.htm) and author of business books which are among the all time best sellers. He wrote Good to Great (http://www.amazon.com/Good-Great-Companies-Leap-Others/dp/0066620996/ref=pd_bbs_sr_1?ie=UTF8 s=books qid=1209605202 sr=8-1) and co-authored Built to Last (http://www.amazon.com/Built-Last-Successful-Visionary-Companies/dp/0060566108/ref=pd_bbs_sr_3?ie=UTF8 s=books qid=1209605202 sr=8-3). An excellent overview of Good to Great is the one here (http://www.ndarala.com/index.cfm?id=996) by Jim Belshaw. In his recent article in Fortune magazine, The secret of enduring greatness, Collins revisits his familiar theme of business survival and endurance. His data includes who's in and out of the Fortune 500 list. And this is what he concludes is the secret of enduring greatness for a company: Whether you prevail or fail, endure or die, whether you make it onto the Fortune 500, and whether you stay there, depends more on what you do to yourself than on what the world does to you.

Full post as published by Lightbulb IP blog on May 07, 2008 (boomark / email).