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Media & Entertainment Law
: Sports BizDC United Gets Shirt Deal
DC United became the ninth MLS team to have a jersey sponsor today with the announcement that Volkswagen would sponsor the team's jersey. VW will the club $14 million over 5 seasons making the deal the second richest jersey deal in the league behind the $5 million a year deal that Herbalife has with David Beckham, - oops, I mean the LA Galaxy. Volkswagen has also agreed to become the official car sponsor of MLS, replacing Honda whose deal ended this season. The league has been without a car sponsor since the season began. VW has recently moved it US headquarters to Herndon, Virginia, just outside DC.
Full post as published by Sports Biz on May 07, 2008 (boomark / email).
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