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What is the Instapundit formula?

By Ann Althouse

If it's so easy, why don't more people do it? Acephalous has an excuse ? I mean other than his absence of a head ? he doesn't "think disjointedly" and he can't "stop thinking about something seconds after I've started." And, I add, can't stop complimenting himself for his extensive thinking. (Are we calling that being your own Chris Matthews now?)

There's a reason that Glenn Reynolds gets 250 times as much traffic as Acephalous, and it can't be that what he is doing is so easy to do. Don't be so proud of your arduous lengthiness. The trick is to make it look effortless and to get yourself into a place where you don't seem to be about showcasing your intelligence.

Thanks to Simon for the link.

Full post as published by Althouse on April 28, 2008 (boomark / email).