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Arbitration & Mediation

: Mediation Mensch

Google Tool for Niche-Mining

By Dina Lynch, ADRPracticeBuilder.com

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Staying on top of your niche is important. Thanks to Google.com it's also easy.

Google Trends

Just beginning to investigate your niche? Try Google Trends, a new tool, to see what the trends are for your niche.

Pop in your keywords and out comes a graphical report of the trends in that area for this year and three prior years. You can even refine the search by region and sub-region (i.e. United States and New York) to those trends.
Best of all, the page lists relevant and timely articles in the side bar.

Google Alerts

So if Google Trends shows you the forest, then Google Alerts shows you the individual trees. An alert is an automated email notification about a topic of interest to you. I call it 'set it and forget it' research.

Why? because once you choose keywords and set the alert a wealth of interesting, useful, sometimes surprising content comes right to your email box. You can stay razor-sharp about your niche with the click of the mouse. Cool, huh?

Try. Fail. Learn. Grow!
Dina

Full post as published by Mediation Mensch on September 28, 2007 (boomark / email).

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