International Law

Google's AdSense Program Sparks Lawsuit

A search marketer has sued Google for allegedly tricking him into paying for ads on its publisher network, when he only wanted to purchase ads that would run on the search results pages.

This is an interesting story, as the person complaining says that "Google instead charged him for pay-per-click ads on AdSense pages--which, he alleged, "are demonstrably inferior to ads appearing on search result pages."

I understand that Adsense can be confusing, but would you not have noticed after the first day that you were paying for something that you didn't want?

There is an interesting comment about the story at webmaster world:

Google's pricing CPC boxes certainly should raise flags.

On adwords editor if you type in 015 I think it should safely be assumed that the person was trying to type in 0.15 but somehow missed the decimal point.

Adwords editor does not make you use a decimal point, as a result 015 is automatically $15 and not $0.15.

Do you know know how much money Google makes off simple decimal point mistakes that they know people will make? Why not just have all bids verify a decimal point?

Well I think it's pretty obvious why they don't verify for the decimal points anymore.

Full post as published by Misleading Advertising Law on April 23, 2008 (boomark / email).