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: Indiana Civil & Business LawyerFranchising: Evaluating a Franchisor
I, too, commend the original article to any potential franchisee. However, I think Mr. Nigut does a great job condensing everything written about the dangers and risks of franchising for franchisees:
One critical aspect to consider in my view is the brand itself. Is the brand recognizable? If not, the franchise better have a fantastic system, unique concept or protected intellectual property. Otherwise, I think you need to question whether the franchise is right for you.If you would not spend your money at the franchise, why should anyone else?
And, yes, I know I said was cutting out the franchise articles but this was too good not to pass along.
Full post as published by Indiana Civil & Business Lawyer on April 23, 2008 (boomark / email).
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