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: Freedom to Differ"My Life on Facebook as a Woman and Why Social Network Advertising Doesn't Work"
Allen Stern changes his sex to find out how Facebook targets its advertising:
Last weekend I joked around on Twitter regarding the ads I see on Facebook on the left menu. As a single man in my 30s, the ads are always sexual in nature -- some examples: "Hot Singles Waiting For You" and "30s Singles Looking for Love", etc. Apparently single men in their 30s are only interested in sex says Facebook. I wondered what women see in that spot so I changed my sex as a test. As a woman the ads were much more general. Sure, some are around sex with singles ads, but as a woman I am also presented with a variety of more general ads. Weight loss ads seem to be the most popular because clearly men have no weight issues (??) along with "mature 45+" singles ads coming in right behind. This week I will try female married and female widowed -- any bets on the ads that will be displayed?
Read more here.
Full post as published by Freedom to Differ on April 21, 2008 (boomark / email).
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